Media x3: Small but significant

Small is not only beautiful but it can also be significant. A small victory for Samsung on the consumer front can turn out to be a giant advantage in sales. A small role for the Queen turned out to be a great show. And a small step for man was giant leap for mankind

• Apple claimed a major legal victory over Samsung last week. A US court has ordered the Korean company to pay Apple about 1 billion dollars in damages for infringing their intellectual property. Samsung, of course, will appeal the verdict. So, Apple scored the winning goal, right? Surely investors would agree. Consumers, however, may not. Enrique Gutierrez spent a day in a Starbucks listening to comments from "average Joe America". And, it turns out, the consumer thinks in mysterious ways. Their logic: The court just said, Samsung's products are the same as Apple's. But Apple's cost twice as much. "Honey, I told you they were a ripoff", says a husband to his wife after looking up the Samsung tablet on his iPhone. And the wife replies: "Oh wow, that's a lot cheaper. Think we can return it?" 

• Usain Bolt breaking the sound barrier. Michael Phelps winning more medals than he can count. The Dream Team dominating basketball in all genders. There are many great moments from London 2012. But the Queen bossing James Bond around and then jumping off a helicopter during the Opening ceremony (even if the jumper was a double) is surely one of the most memorable scenes from the Olympics. But the organizers were not entirely sure Her Majesty would participate and even had a Plan B: Helen Mirren. As majestic as the cinematic Queen would have been, with the real one was better

• Undoubtedly, the most famous walk in the world is the Hollywood Walk of Fame. There is no bigger accolade on Earth than to leave your foot- or hand-prints on one of its stars. But that's on Earth. Neil Armstrong's "small step for man" on the Moon certainly beats it. In a very rare interview which was also his last, Armstrong, who died yesterday at age 82, said that he didn't think of those words until after the Apollo capsule landed safely on the surface of the Moon. That, however, was no easy task - according to him, the Apollo 11, which carried Armstrong, Buzz Aldrin and Michael Collins to the moon, only had a "50-50 chance" to land safely. After it did, Neil improvised. The rest is history: